The Arena Group Launches ‘Arena Creator Network:’ A Creator-Led Cultural Content Hub Powered by Iconic Brands for Unmatched Social Branded Opportunities
The ACN is fully supported by targeted and powerful content distribution with the brand prestige and audience reach of nearly 90 million monthly users across Arena’s sports, finance, and lifestyle media brands, as reported by Comscore. The programs deliver smart targeting through audience and interest matchmaking that is cost-efficient and effective, equipping brands to reach millions of consumers. Additionally, the ACN is developing significant advantages for creators and brand partners through unparalleled access to in-person experiences spanning major sporting events, personal finance, food and travel, as well as entertainment and lifestyle.
The move follows a surge in social growth across The
- Achieving 120% growth in social referrals across its brand portfolio from 2021 to 2022, as per Google Analytics.
- Video views are expected to triple to 1.5 billion this year from 2021, totaling 175% growth, as reported by ListenFirst.
- Consistently securing the #1 share of voice on Facebook link posts among all major sports competitors over the past year for Sports Illustrated, as confirmed by CrowdTangle.
August 2023, Sports Illustrated F1 boasts nearly 120,000 followers, establishing itself as one of the fastest-growing Formula 1 TikTok accounts as compared to individual F1 creators and publishers over the same 3-month timeframe.
Sports Illustrated Media Group, the Company’s sports vertical, achieved the #2 ranking in Comscore’s audience measurement of U.S.sports properties in July 2023.
- Parade grew social referrals by 161% year over year from last year to this year, according to The Arena Group’s internal data.
To continue the Company’s audience development growth strategy in the social space, and spearhead the Arena Creator Network under
Lindsay Calabrese, General Manager of Creator Network, leverages over 12 years of experience in leading innovation, cultural impact strategy and creator programs with theAmplify (acquired by Brandtech group), Whalar, and Cashmere Agency.
Amanda Solomon, Vice President of Creator Relations, has extensive background across gaming, technology, esports, and entertainment. She previously held the position of Director of Influencer Partnerships with Viral Nation.
Nadine Jarrard, Vice President of Social Sales, contributing 15 years of experience building high-performing teams, most recently as a founding member of PROJECT Z.
Monique Kakar, Vice President of Creator Strategy and Partnerships, brings almost 20 years of marketing experience; led a strategic sales partnership with Made In Network and integrated brands into leading YouTube channels paired with media and exclusive editorial content across various owned and operated platforms.
“We are embracing the rapid change in how consumers interact, learn, search, and experience content and how creators use new platforms to express themselves and connect with audiences… reimagining storytelling by partnering creators with brands in front of and behind the lens. The result is deeper through line, social-first content that will inform editorial coverage from our iconic brands. This is how we are uniquely built to help brands tap into culture and move at the speed of culture in a very authentic, integrated way. It’s really a modern, creative media solution, built with purpose,” said
Source: ComScore MMx MultiPlatform, Total Mobile 13+,